Samsung Galaxy Card
Samsung Galaxy Card is Samsung's first credit card launched in the United States, designed to integrate with the Samsung’s ecosystem and provide cardholders with rewards and benefits on everyday purchases.
Introduced in July, the launch exceeded expectations, achieving more than 200% of its projected approved applications during its first week.
Lead Designer | Cheil
Led the visual design for the Samsung Galaxy Card launch by creating all customer-facing assets, including the campaign landing page, paid social media creatives, and out-of-home advertising.
Developed the campaign's visual direction by creating concepts for the lifestyle shoot and collaborating with production and post-production teams to deliver cohesive video and still content. Established the overall visual identity, layouts, and design system, ensuring a consistent and impactful look across all campaign touchpoints.
Card Design
Out of Home Ads
