Users are uncertain about the page’s purpose and struggle to understand what content is available due to unclear messaging. The visual design and layout neither align with the Explore brand nor clearly reflect Samsung’s identity, undermining differentiation from competitors and causing platform confusion.

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Created an intuitive user experience page that guides users from reading an Explore article to discovering and purchasing Samsung products using striking visuals and content.

The Explore page was limited by being overly simplified, which created confusion for users. The goal of Explore is to help users organically discover Samsung products and seamlessly integrate them into their everyday lives. This discovery driven approach resonates especially well with our target audience, who prefer authentic, engaging experiences and are more likely to purchase products they feel they’ve "discovered."