Samsung Care

AGENCY
Cheil Worldwide

ROLE
Lead Designer
Co-Developed art direction and designed all assets for this project.
‍

Opportunity

Increase exposure for Samsung Care and cultivating loyalty.

Many consumers, including Samsung customers, remain unaware of Samsung Care and the range of services it offers. Additionally, some customers have expressed hesitation or wavering loyalty regarding Samsung's product reliability.
‍

Solution

Boost Samsung Care awareness and build lasting loyalty with engaging local events.

Times Square, NY

The first Samsung Care awareness video launches in the high-visibility heart of New York City’s Times Square, showcasing the full range of Samsung Care services. This exposure is the perfect stage to connect with diverse audiences and amplify Samsung Care’s message nationwide.

Samsung Store, LA

We’ve got your moment of zen, hosted by Samsung Care.
On National Self-Care Day, July 24th, there was a multi-sensory event at the Samsung Experience Store in LA that brought care to life beyond tech support. Guests explored interactive zones designed to show how Samsung supports wellness in every part of your lifestyle, from a calm home to a calm mind.

Strategy

Geo targeted emails sent to Samsung consumers in a 45 mile radius to the Samsung Experience store in Los Angeles.
Pilates/ wellness influencer post and stories on his social media channel.  